If the large volume of data in your business, which until then was an ally of high competitiveness, has proven to be a challenge today, perhaps it is time to think about investing in a Data Management solution. Modern business management is based on data management, with the aim of transforming raw data into strategic insights to gain market share. Therefore, as important as managing information is to do so with a focus on data security and its best use. So, looking to bring you more information to improve your company's data management, today Tatic has separated 5 major advantages you achieve with the Data Management Platform. Read on and understand how to get the most out of data management!
DATA MANAGEMENT: 5 MAIN ADVANTAGES OF A DATA MANAGEMENT SOLUTION
1. Simplify the process of analyzing vital business information.
Whether due to the adversities caused by the crisis or the fierce competitiveness of the market, it is essential to analyze all aspects of your business. This action allows you to understand how to position yourself in front of your customers and, moreover, stimulates advantages over your competition. However, it does not make sense to have an absurd amount of data, because if it cannot be transformed into relevant information, it offers little to the business. Many organizations have been researching incessantly in this context, as is the case with Gartner. The finding is almost unanimous: it is expected that by 2021 most large companies will have more market value for their amount of useful information than for the services and products offered. This is also confirmed when we take social networks as an example: we see that their value is inherent in the quantity and quality of information the company holds about users. Returning a bit to the data management solution, we can say that it helps and simplifies the management of your company's internal and external data. In this way, you increase your business intelligence, become more efficient and have a better understanding of your operational capacity. In addition, there is the possibility of cross-referencing information, facilitating the recognition of trends, patterns, bottlenecks and opportunities.
2. Improve customer relations and retention
Data management brings with it a number of advantages, but it is in business strategy that its impact is undeniable. This is because information analysis enables the company to:
3. Promotes operational cost reduction
Who isn't looking for cost savings, right? This is an advantage that can impact all other actions, because without savings, how can you inject resources into the right strategies? When the company does not have a consolidated database, any analysis becomes complex and this directly involves financial resources, since poor decision making has a negative impact on financial health. On the other hand, the modern data management solution increases the relevance and assertiveness of the company's data analysis. From the well-structured data storage, analytics become more objective and accurate, based on data captured and organized in a recurring, uninterrupted and secure manner. Therefore, we can say that the company analyzes better, in less time and supported in a real context. Therefore, the economy can occur in the medium and long term, stimulating the necessary margin for the organization to have more resources to implement improvements.
4. Strengthens information security and alleviates administrative hurdles.
If you have not yet made information security a priority, you are likely to face major problems in the future. And we are not only talking about LGPD compliance, no, but also about the negative impact of data loss and loss of data on the brand in the market. To keep in mind, Brazil currently ranks only behind Mexico in the ranking of corporate data fraud. The data management solution is highly scalable and offers advanced security tools. Thus, your company has high-level access control, both in applications and in the network. In addition, there are the cryptographic layers that make up the cloud technology, preventing unauthorized access. As a result, you will have a significant reduction of internal and external threats. We are referring to bottlenecks caused by user errors, cyber-attacks, hacker invasion and so many other threats that are part of the information universe. Therefore, the best way to mitigate problems and ensure information security is through advanced data management.
5. Optimize processes with increased data availability and rapid responses
Decision making has never been more important than it is today, but this requires agility in accessing information in order to identify the best path forward, right? However, legacy systems no longer offer the agility that the market requires. A management system offers online data and quick responses. For example, Tatic Dora Solution promotes greater flexibility and agility for your operations through the research module. Here you have multiple possibilities for user areas, historical data always available and high customization of configurations. In fact, fast responses are the result of the organization and availability of information, allowing instant comparative analysis and high-performance batch reports. We can say that it is technology that opens up possibilities. With the 5 advantages presented today, you can significantly reduce the problems in managing large volumes of data and, most importantly, really apply it as an asset of great strategic and operational value in your company. However, if you have any doubts or wish to go deeper into the subject, know that Tatic is ready to help. See you soon!
DATA MANAGEMENT: 5 MAIN ADVANTAGES OF A DATA MANAGEMENT SOLUTION
1. Simplify the process of analyzing vital business information.
Whether due to the adversities caused by the crisis or the fierce competitiveness of the market, it is essential to analyze all aspects of your business. This action allows you to understand how to position yourself in front of your customers and, moreover, stimulates advantages over your competition. However, it does not make sense to have an absurd amount of data, because if it cannot be transformed into relevant information, it offers little to the business. Many organizations have been researching incessantly in this context, as is the case with Gartner. The finding is almost unanimous: it is expected that by 2021 most large companies will have more market value for their amount of useful information than for the services and products offered. This is also confirmed when we take social networks as an example: we see that their value is inherent in the quantity and quality of information the company holds about users. Returning a bit to the data management solution, we can say that it helps and simplifies the management of your company's internal and external data. In this way, you increase your business intelligence, become more efficient and have a better understanding of your operational capacity. In addition, there is the possibility of cross-referencing information, facilitating the recognition of trends, patterns, bottlenecks and opportunities.
2. Improve customer relations and retention
Data management brings with it a number of advantages, but it is in business strategy that its impact is undeniable. This is because information analysis enables the company to:
- Accurately define the consumer profile of its potential customer;
- Facilitate the creation of communication strategies;
- Enhance marketing actions;
- Have more assertiveness at the moment of interaction with the target audience;
- Have a greater perception of customer characteristics, thus influencing their satisfaction.
3. Promotes operational cost reduction
Who isn't looking for cost savings, right? This is an advantage that can impact all other actions, because without savings, how can you inject resources into the right strategies? When the company does not have a consolidated database, any analysis becomes complex and this directly involves financial resources, since poor decision making has a negative impact on financial health. On the other hand, the modern data management solution increases the relevance and assertiveness of the company's data analysis. From the well-structured data storage, analytics become more objective and accurate, based on data captured and organized in a recurring, uninterrupted and secure manner. Therefore, we can say that the company analyzes better, in less time and supported in a real context. Therefore, the economy can occur in the medium and long term, stimulating the necessary margin for the organization to have more resources to implement improvements.
4. Strengthens information security and alleviates administrative hurdles.
If you have not yet made information security a priority, you are likely to face major problems in the future. And we are not only talking about LGPD compliance, no, but also about the negative impact of data loss and loss of data on the brand in the market. To keep in mind, Brazil currently ranks only behind Mexico in the ranking of corporate data fraud. The data management solution is highly scalable and offers advanced security tools. Thus, your company has high-level access control, both in applications and in the network. In addition, there are the cryptographic layers that make up the cloud technology, preventing unauthorized access. As a result, you will have a significant reduction of internal and external threats. We are referring to bottlenecks caused by user errors, cyber-attacks, hacker invasion and so many other threats that are part of the information universe. Therefore, the best way to mitigate problems and ensure information security is through advanced data management.
5. Optimize processes with increased data availability and rapid responses
Decision making has never been more important than it is today, but this requires agility in accessing information in order to identify the best path forward, right? However, legacy systems no longer offer the agility that the market requires. A management system offers online data and quick responses. For example, Tatic Dora Solution promotes greater flexibility and agility for your operations through the research module. Here you have multiple possibilities for user areas, historical data always available and high customization of configurations. In fact, fast responses are the result of the organization and availability of information, allowing instant comparative analysis and high-performance batch reports. We can say that it is technology that opens up possibilities. With the 5 advantages presented today, you can significantly reduce the problems in managing large volumes of data and, most importantly, really apply it as an asset of great strategic and operational value in your company. However, if you have any doubts or wish to go deeper into the subject, know that Tatic is ready to help. See you soon!