6 digital tools to optimize your business in 2023


With the arrival of each new year there are also new opportunities to discover opportunities and ways to improve and make our company more modern and digital.

The process of digitization and digital transformation that began a few years ago in the business world continues apace and more and more companies are embarking on this journey.

However, it is common to find managers a bit disoriented by the large number and variety of offers that can be found online when looking for tools that can help with business processes.

While from one point of view this plethora of offerings is good news, it can also be problematic when it comes to discerning which software is really useful or which best fits our needs.

To help those who are in the middle of the search process, or those who still do not know where to start, we have compiled a list of 6 essential tools for any company that wants to continue to venture into the digital world.


6 digital softwares that will help you with the management of your business

1. Holded


Every company needs a comprehensive management program that allows you, comfortably and simply, to have under control all the departments and elements that make the company work.

These programs, called ERP (Enterprise Resource Planning), are responsible for optimizing the management of a company.

Among all the ERPs, there is one that stands out and that is Holded. It is often referred to as a software for consultants, but in reality, it can be applied and used by any company, no matter what it does.

Holded allows us to do all kinds of management from the same platform, as it encompasses and connects the different departments, so that everything is always interconnected, information is shared and all this information can be traced.

In addition, it works in the cloud, which makes it more accessible and facilitates access to data at all times, no matter where we are.

Its strong point, however, is automations. Holded offers a wide variety of tools that perform repetitive and tedious tasks automatically, increasing productivity and decreasing the margin of human error.

By implementing Holded in our company, all departments will be positively affected and we will be able to see how in a short time both productivity and effectiveness will be improved.

2. HubSpot

As with Holded, HubSpot is a set of different tools that help in several different aspects of business management, especially focused on marketing and customer service.

On the one hand, it has a CRM that is very convenient and easy to use. In it we can dump and store all the information we collect about customers. In a simple, accessible and fast way, we will have at our fingertips very useful information that can be used to plan marketing strategies.

On the other hand, it also includes inbound marketing tools, such as SEO and blog managers, ad monitoring and CMS to create and maintain our website.

In short, HubSpot takes advantage of the information collected and offers us different tools with which to take advantage of this data. The information itself is not useful, but if we know how to use it to our advantage and we have the tools to get the most out of it, we can fully understand its true usefulness.

HubSpot is a software designed for companies to take a leap forward and start making use of all the information they have.

3. Google Workspace

We continue talking about software that are, in fact, sets of different tools that help us with various aspects and elements of the company.

Google Workspace -which has changed its name several times throughout its history- is a tool developed by Google to facilitate the work of companies from different points and provide solutions to improve their comfort and accessibility.

It has a set of office automation programs that are very complete and easy to use. It includes all the necessary programs to work: word processor, spreadsheets, presentations, forms, scripts, etc.

The great novelty is that these tools are totally online. This allows us to use them without having to download any program, simply with a computer or portable device and internet access we can make a presentation and send it to whomever we want.

In Google Workspace we can also find server options for web pages and e-mails, as well as management and storage tools for the latter.

In short, Google Workspace is the most complete package of tools that a company needs. It has all the most basic tools, but also the most specific ones.

4. SocialGest

Social networks are an element that is already installed in society. Companies have also seen its usefulness and have launched themselves into it immediately, as it is an area with very good prospects.

However, not all of them are doing it correctly. As with all other aspects, as we have seen so far, we need planning and tools to help us with social networks.

SocialGest is the tool that will help us not to lose our way in social networks.

Although it may seem simple, managing profiles on social networks involves a lot of time and dedication. SocialGest will help us optimize our efforts and maximize every second.

Among its features are functionalities such as:
  • The scheduling of publications
  • Tracking hashtags and tags
  • Social Inbox to answer interactions and comments
  • Contest creator
  • Facebook Ads Manager
These are just the most important and most useful ones, but they are just the tip of the iceberg. SocialGest will simplify your social media management while increasing your results.

5. Trello


So far we have only seen tools that, although they help us in management, all together can be too much information and a bit stressful.

Unfortunately, owning and managing a company involves a certain degree of stress, since there are many tasks that must be carried out on a daily basis.

We are not going to recommend a tool to reduce stress as such, but one that will help you to be more organized, productive and, why not, result in less stress.

Trello is the tool we need if we want to be more organized in our day to day.

It is a project manager that unifies in one place all tasks, but allows us to divide, select, segment and filter them. In this way, we only focus on those we really need at any given time.

In addition, it does not work on an individual basis, nor does managing a company. We can join several profiles of people with whom we can collaborate and who will help us to perform the tasks without losing our heads.

Trello is the ultimate tool if we want to optimize time and increase productivity without dying in the attempt.

6. Microsoft Teams

At various points in this article we have talked about collaboration, since it is a fundamental part of the management of a company, but we have failed to mention a tool that specifically helps us in this aspect.

Microsoft Teams has been the savior of all those companies that, during the pandemic, have had to carry on remotely from one day to the next.

Its ease of use, speed and convenience have made it one of the most used by companies around the world.

Its most popular feature is undoubtedly the chat. It is immediate, fast and does not require any special peripheral. But those that can be more useful are the video call, voice call or virtual meetings, where we can include up to 20 members without losing quality.

Microsoft Teams will help us to stay connected and communicate, without the need to share an office, headquarters or even a country. With Internet access alone, we can communicate with our colleagues as simply and quickly as if we were doing it in person.

Many more softwares to discover

We have already seen a list that is nevertheless complete and covers different points regarding business management. However, this is only a part of it.

With a simple search we can find thousands and thousands of similar or better tools. Each company has a different profile, plan, objective and need. Therefore, each one may need a more or less specific software.

This list, although useful, is, after all, merely a guideline. It can be a starting point for a more advanced search or a source of new ideas on where to start.

The important thing is that each company prioritizes its needs and, based on its objectives, chooses the option that can best help achieve them.


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