Many hospitality establishments use point programs for customer loyalty. You probably also have more than one loyalty card from an establishment. Having an efficient way to manage discount and points programs is essential to keep track of them and avoid errors and confusion.
A customer points program only works when it is predictable and automated. That's why the best way to manage it is through the POS system, which is the tool you need to manage the sales process, both for physical sales in your restaurant, bar or cafeteria, as well as for home sales through digital means (app, website...).
What is a points program?
It is a system of discounts that is applied according to a score obtained by the customer with each purchase made. Thus, for example, when a buyer goes to a coffee shop and makes a purchase, he is given a card on which an x is marked on a list of points. With each new purchase, a new x will be placed on the card. When you have made a certain number of purchases, you can receive a free order.
Each points program may have different systems. It can also be based on points allowing access to discounts. For each purchase, a discount is applied to the next purchase. The discounts get bigger and bigger until the customer has made a certain number of purchases.
What is achieved through a points program? Customer loyalty. Get them to buy again for a free order, or a discount. With these types of customer discounts, or promotions, you get the customer to think twice before going to a competitor, since he would lose an opportunity to continue accumulating points.
How to manage customer discounts?
Customer discounts can be managed manually or automated. Annual methods are often the source of numerous errors, fraud and difficulties, since the more customers you have, the more work it is to keep track of each customer and their current status.
The best way to achieve customer loyalty with a points program is to do it with an automated tool. That is, software that allows you to keep track of customers, how many purchases they have made, what discounts they are entitled to, and so on. It is very easy for a customer to forget his card at home and not be able to apply the discount if you depend 100% on paper. This generates frustration in the customer because if he forgets one day he will lose an opportunity.
Customer discount management with a loyalty program should be planned intelligently. The aim is to get customers to make repeat purchases, but the end result must be profitable. That is, in order for the customer to get a discount or a free product, their purchases and the profit generated must be proportional to the discount or gift given. Otherwise, the restaurant, bar or coffee shop would be losing money.
Integrate your point programs with POS
Loyalty programs can be integrated within the POS system. A POS (Point of Sale Terminal) is the solution that allows you to manage the sales process to the customer in a simple, fast and efficient way. On your touch screen POS you can simply dial the menu requested by the customer, and if the customer is registered, the discount will be automatically applied accordingly.
In this way, you would not have to be aware of whether the customer has remembered to bring the discount card or not, because if he is registered in the system, with his ID card he can get the discount or free product in a simple and error-free way. The discount programs integrated in the POS systems also save time for the employees, since it is an automatic process. If you change prices or make any changes in your restaurant, the discount program will not be affected.
Another advantage of integrating your point program into your POS is that you can apply it wherever you are. If you do door-to-door sales, terrace sales, or need to charge customers at the table, you can do it with a mobile POS, with which you could also apply the points program without difficulties.
Technology for customer loyalty
A loyalty program seeks to generate recurring customers and purchases. One of the first challenges that a restaurant or cafeteria faces is precisely that; to ensure that among so many offers, the customer remains loyal and decides to return to your restaurant.
Technology helps restaurant chains and hospitality businesses in general to implement a simple and optimal points program that helps to build customer loyalty. Often the reason why this is not done is the difficulty of doing it manually, the multiple possibilities of fraud that it can lead to, etc. With a Food Tech solution this problem would be solved.
Do you need a smart way to manage your discount cards? Are you tired of not being able to efficiently keep track of your loyalty program's customers? It's time to automate this process.
If you want your restaurant to improve its profitability with a discount program, you should ideally use a simple, intuitive, modern and advanced POS system that allows you to manage loyalty cards. That software is the Tilby POS solution for SMEs, the easy-to-implement cloud-based software with which you can manage your restaurant's sales, inventory, discounts and gift cards.
A customer points program only works when it is predictable and automated. That's why the best way to manage it is through the POS system, which is the tool you need to manage the sales process, both for physical sales in your restaurant, bar or cafeteria, as well as for home sales through digital means (app, website...).
What is a points program?
It is a system of discounts that is applied according to a score obtained by the customer with each purchase made. Thus, for example, when a buyer goes to a coffee shop and makes a purchase, he is given a card on which an x is marked on a list of points. With each new purchase, a new x will be placed on the card. When you have made a certain number of purchases, you can receive a free order.
Each points program may have different systems. It can also be based on points allowing access to discounts. For each purchase, a discount is applied to the next purchase. The discounts get bigger and bigger until the customer has made a certain number of purchases.
What is achieved through a points program? Customer loyalty. Get them to buy again for a free order, or a discount. With these types of customer discounts, or promotions, you get the customer to think twice before going to a competitor, since he would lose an opportunity to continue accumulating points.
How to manage customer discounts?
Customer discounts can be managed manually or automated. Annual methods are often the source of numerous errors, fraud and difficulties, since the more customers you have, the more work it is to keep track of each customer and their current status.
The best way to achieve customer loyalty with a points program is to do it with an automated tool. That is, software that allows you to keep track of customers, how many purchases they have made, what discounts they are entitled to, and so on. It is very easy for a customer to forget his card at home and not be able to apply the discount if you depend 100% on paper. This generates frustration in the customer because if he forgets one day he will lose an opportunity.
Customer discount management with a loyalty program should be planned intelligently. The aim is to get customers to make repeat purchases, but the end result must be profitable. That is, in order for the customer to get a discount or a free product, their purchases and the profit generated must be proportional to the discount or gift given. Otherwise, the restaurant, bar or coffee shop would be losing money.
Integrate your point programs with POS
Loyalty programs can be integrated within the POS system. A POS (Point of Sale Terminal) is the solution that allows you to manage the sales process to the customer in a simple, fast and efficient way. On your touch screen POS you can simply dial the menu requested by the customer, and if the customer is registered, the discount will be automatically applied accordingly.
In this way, you would not have to be aware of whether the customer has remembered to bring the discount card or not, because if he is registered in the system, with his ID card he can get the discount or free product in a simple and error-free way. The discount programs integrated in the POS systems also save time for the employees, since it is an automatic process. If you change prices or make any changes in your restaurant, the discount program will not be affected.
Another advantage of integrating your point program into your POS is that you can apply it wherever you are. If you do door-to-door sales, terrace sales, or need to charge customers at the table, you can do it with a mobile POS, with which you could also apply the points program without difficulties.
Technology for customer loyalty
A loyalty program seeks to generate recurring customers and purchases. One of the first challenges that a restaurant or cafeteria faces is precisely that; to ensure that among so many offers, the customer remains loyal and decides to return to your restaurant.
Technology helps restaurant chains and hospitality businesses in general to implement a simple and optimal points program that helps to build customer loyalty. Often the reason why this is not done is the difficulty of doing it manually, the multiple possibilities of fraud that it can lead to, etc. With a Food Tech solution this problem would be solved.
Do you need a smart way to manage your discount cards? Are you tired of not being able to efficiently keep track of your loyalty program's customers? It's time to automate this process.
If you want your restaurant to improve its profitability with a discount program, you should ideally use a simple, intuitive, modern and advanced POS system that allows you to manage loyalty cards. That software is the Tilby POS solution for SMEs, the easy-to-implement cloud-based software with which you can manage your restaurant's sales, inventory, discounts and gift cards.