What is Google Ads?
Google Ads (which encompasses what used to be Google AdWords and Google AdWords Express) is an online advertising solution used by businesses to promote their products and services on Google search, YouTube and other sites on the Internet.
Google Ads is a paid online advertising platform that allows advertisers to pay per click or per impression of their ads. It allows the brand's products or services to be promoted through Google search results and all products in the technology company's digital ecosystem.
Many people use Google to decide what to do, where to go and what to buy. Brand ads can appear on Google at the right time and can convert users into valuable customers.
How it works
In Google Ads, your ads are shown when people search online for the products and services you offer. Google Ads leverages smart technology to help you help potential customers see your ads just when they are ready to take an action.
First, you need to determine the target, tailoring the ad to the option that best matches the results you're after.
Here are the options:
Google Ads (which encompasses what used to be Google AdWords and Google AdWords Express) is an online advertising solution used by businesses to promote their products and services on Google search, YouTube and other sites on the Internet.
Google Ads is a paid online advertising platform that allows advertisers to pay per click or per impression of their ads. It allows the brand's products or services to be promoted through Google search results and all products in the technology company's digital ecosystem.
Many people use Google to decide what to do, where to go and what to buy. Brand ads can appear on Google at the right time and can convert users into valuable customers.
How it works
In Google Ads, your ads are shown when people search online for the products and services you offer. Google Ads leverages smart technology to help you help potential customers see your ads just when they are ready to take an action.
First, you need to determine the target, tailoring the ad to the option that best matches the results you're after.
Here are the options:
- Drive sales.
- Reach the right users to get interested prospects.
- Get the right users to visit the brand's website.
- Encourage users to discover what the brand offers.
- Make the brand known to new customers.
- Promote your application on all Google properties.
Secondly, you need to decide where to show the ads. If you want the ad to perform well, you have to find the right audience. Google Ads allows you to choose the specific geographic scope of users who will see the ad, from targeted people in a neighborhood to an entire country, for example.
Next, it's time to think about the message, highlighting the strengths of the business with eye-catching creative materials. To do this, Google Ads allows you to write effective copy for your ads or include images in a simple way. Thanks to the wide variety of ad formats available, you can decide how best to create them based on your advertising and marketing goals.
And, of course, these marketing actions will be defined or limited according to a budget limit to invest.
Google Ads does not require a minimum investment and allows you to set a maximum monthly spending limit. It should be noted that you only pay for the results obtained, for the actions performed by the selected audience.
Types of campaigns or ads
For all this, Google offers different types of campaigns:
CPC (cost per click) and PPC (pay per click) allow you to pay for an ad only if the user clicks on it.
There are other models of payment for advertising, such as:
Next, it's time to think about the message, highlighting the strengths of the business with eye-catching creative materials. To do this, Google Ads allows you to write effective copy for your ads or include images in a simple way. Thanks to the wide variety of ad formats available, you can decide how best to create them based on your advertising and marketing goals.
And, of course, these marketing actions will be defined or limited according to a budget limit to invest.
Google Ads does not require a minimum investment and allows you to set a maximum monthly spending limit. It should be noted that you only pay for the results obtained, for the actions performed by the selected audience.
Types of campaigns or ads
For all this, Google offers different types of campaigns:
- Search campaigns: show your ads when users search for the products or services you offer.
- Shopping campaigns: Show your local and online inventory.
- Display campaigns: Grab attention with visually appealing ads.
- Video campaigns: Tell your company's story with videos.
- App campaigns: Make your app known to the right users.
CPC (cost per click) and PPC (pay per click) allow you to pay for an ad only if the user clicks on it.
There are other models of payment for advertising, such as:
- Cost per impression: with this model you pay based on the number of times ads are shown without users clicking on them.
- Cost per expansion: in this case, you pay only when the user completes a previously defined interaction, such as watching a video ad.